If colleges are deploying sophisticated software systems that are programmed to focus on enrollment probabilities and graduation rates then where do GPAs and SAT/ACT scores fit in?

Whether your student is seeking acceptance into a highly selective college or looking to properly position themselves for a max merit package, learning how to use social media to demonstrate interest and to showcase fit has become an indispensable college prep tool.

Admissions to “prestigious colleges” have always been subjective. If college admission decisions were simply algorithmic, there would be no need for college admissions officers having to review college applications.

Social media review at the college level has become significantly more nuanced than the antiquated vision of an admissions officer Googling the name of a prospective student. As the way colleges are utilizing social media evolves, so must the social media advice proffered to college-bound students.

College-bound high school sophomores and juniors should now be dedicating time to work on optimizing their social media profiles to create compelling content accurately reflecting their activities, service, interests, and accomplishments for the college admissions process. Here are 5 reasons why:  

People beholden to the notion that college admissions decisions are based on grades and test scores have not been paying attention. Check out the website of any college and you will understand holistic admissions.